User blog comment:Randomno/New wiki nickname/@comment-961279-20111223022733

A couple years ago, Wikia stopped recommending sites use a nickname because you don't get as good a result when you search on Google, Yahoo, etc. They changed it so that when a wiki is created, it's called X Wiki (with X being the name of the wiki) and they call it Search Engine Optimization.

For example, if you do a search for "Simpsons" on Google, we're #32. If you do a search for "Simpsons wiki", we're #1 (and 2 and 3), ahead of Wikipedia.

So, if we're going to add a nickname, it needs to be something that comes after "Simpsons Wiki", but none of the current choices work very well that way (Simpsons Wiki: Encyclopædia Simpsonica, Simpsons Wiki: Springsonian Museum), etc.