Mama Celeste

Burly is a mascot of Mama Celeste Sausage Pizza.

History
Homer tried to fantasize about someone on food labels since Marge was fantasizing about the model on the Burly towels. He looked at Mama Celeste from Sausage Pizza label and growled lustfully. Mama Celeste lifted her pizza cutter and said "You touch-a me and I cut you."