Burly

Burly is a mascot of Burly Paper Towels.

History
When Marge accidentally bought the wrong brand of paper towel, she was going to take it back to the shop, but then she saw a picture of Burly on it and fell in love with him.

Homer and Bart decided to prank Marge by calling her up and saying that Burly wanted to come to Marge for dinner. Excited Marge agreed and prepared for the dinner carefully, she even painted a painting of Burly. However, the only one who came for dinner was Barney, dressed like Burly.