Toys 'Я' Us

Toys 'Я' Us is a toy store in Springfield.

History
While the citizens of Springfield were depriving the town f all child-frindly things, they changed also the toy store. Moe climbed a ladder and reversed the "Я" into "R" in a sign. Several tearful children were watching him.

Behind the Laughter

 * A tearful Milhouse's expression (with a blubbery lip and arched eyebrows) is a parody of a scene from the Frank Capra film Divide and Conquer.