Ironic Punishment Division

Ironic Punishments Division is a division of Hell Labs that appears in "Treehouse of Horror IV". Homer, who sold his soul to the Devil for a doughnut, is tortured by a demon who proclaims "So, you like donuts, eh? Well, have all the donuts in the world!" With that, a machine starts cramming donuts in Homer's mouth. He eagerly devours them. Later, the machine is running out of donuts and Homer still hasn't had enough. "I don't understand it" the demon says "James Coco went mad in fifteen minutes."

Trivia

 * In 2004, McFarlane Toys a playset modelled after this scene.
 * The scene is based on the 1937 Warner Bros cartoon Pigs is Pigs in which Porky Pig is force fed Apples.