Southern Cracker

Southern Cracker (the Dryyyyyy Cracker) is a cracker brand in Springfield owned by Luann Van Houten's father. It was once the number one cracker brand in the town, until the company's managerial duties were handed over to Luann's husband Kirk, who sunk it to fourth in a tie with Table Time and Allied Biscuit. The Southern Cracker factory has an enormous room where it stores the salt necessary to make its crackers, as well as an entire silo where it stores salt. Kirk once took his son Milhouse on a tour of the factory. Southern Cracker is adamant about their "happy family" appeal, firing Kirk when he and Luann divorced.