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Bambi is the paternal grandmother of Marge Bouvier, Patty Bouvier and Selma Bouvier, the grandmother-in-law of Homer Simpson, the maternal great-grandmother of Bart Simpson, Lisa Simpson, Maggie Simpson, and the adoptive maternal great-grandmother of Ling Bouvier, and also the mother-in-law of Jacqueline Bouvier (nee Gurney).
In her youth, she was a flapper. When Marge was young, she owned a dog named Fetchy. She once told Marge the song "Brandy" was based on Marge's paternal grandfather's life. Selma Bouvier sung "Brandy" as lullaby to her niece Lisa Simpson.
She had a secret drinking problem and bought a Confederate themed Liquor Lad whiskey bottle to conceal it. In an attempt to hide the fact that she had a drinking problem, she claimed that the bottle was actually a family heirloom that dated back from the Civil War. Marge never found out about it until she attempted to sell it to Cockamamie's nostalgia shop to get enough money to fix their gas main.