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The title of this article is conjectural. Though the topic is found within The Simpsons universe, a proper name is not available.

The Heavenly Hills owner was the man in charge of the Heavenly Hills Mall. He faked an Angel Skeleton in order to excite the town of Springfield, and also created an announcement that "the end" was coming at a specific time. This turned out to be an advertising ploy for the mall, and he announced that "the end" referred to "the end of high prices". This trick ended up quite successful, and Springfield's residents flocked to the mall in excitement.

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