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Homer being force-fed donuts in Hell.

The Ironic Punishment Division is a division of Hell Labs, designed to punish sinners based on the sins they committed.

Homer, who sold his soul to the Devil for a donut (and was gluttonous), spends a day in Hell while awaiting trial for his soul. In the Ironic Punishment Division, he is tortured by a Blue Demon who proclaims, "So, you like donuts, eh? Well, have all the donuts in the world!" With that, a machine starts cramming thousands of doughnuts into Homer's mouth. He eagerly devours them.

Later, the machine is running out of donuts and Homer still hasn't had enough: "More." "I don't understand it," the demon says, "James Coco went mad in fifteen minutes."


  • In 2004, McFarlane Toys released a playset modelled after this scene.[1]
  • The scene is based on the 1937 Warner Bros. cartoon "Pigs is Pigs" in which the main character, Piggy Hamhock is force-fed soup, bananas, olives, ice cream, pies, and a giant sandwich.
  • Something similar is done in Futurama: Bender goes to Hell after joining Robotology and breaking the rules. He is then forced to endure a number of ironic punishments.



  1. The Simpsons Ironic Punishment Box Set. The Simpsons Shop. Retrieved on 2007-11-09.