Not to be confused with the comic, Kwik-E-Bart.
The Kwik-E-Mart is a convenience store in Springfield, managed by Apu Nahasapeemapetilon. It is run mostly by Apu, but occasionally Sanjay helps out. In many future predictions, several of his kids have roles in the maintenance of the Kwik-E-Mart, in the same fashion their father does, including using guns as defense, and having outrageous prices.
Profile[]
The Kwik-E-Mart isn't all that convenient of a store with Apu gouging the customers for all they have got. It sells the standard convenience store fare at extraordinarily high prices, such as milk for $12, "surprisingly expensive penny candy" or last minute Valentine's Day chocolates for $100 (this would be illegal as it’s considered as price gouging) and including the always popular tasty frozen soft drink Squishee. One time during a holdup, Apu refused to give Homer change to call the police from the payphone. Instead, due to the store's policy of "no change without purchase", Apu directed Homer to the cheapest item in the store: a 2 oz bag of Chippos potato chips at $5.99 (to which Homer whispered shouts of "$5.99? What a ripoff! Someone should shoot you!").
The Kwik-E-Mart has also been understood to sell faulty, dirty and expired merchandise, which it is illegal to do so it if it has already expired, especially if you don't warn the customer it is as such, like Apu. It is also notorious for its daily robberies by Snake Jailbird, and the shoplifting exploits of Jimbo, Dolph, and Kearney frequently go on in the background should Apu be distracted.[1][2]
History[]
The Kwik-E-Mart chain was started somewhere in the Himalayas, where the world's first convenience store still stands on a mountain peak, an ironically inconvenient location. Visiting pilgrims are allowed to ask three questions of the resident all-knowing guru (except safe combinations). Apu's visit was spoiled by Homer's three questions, "Are you really the head of the Kwik-E-Mart?", "Really?" and "You?" The guru answered "yes" to all three of Homer's questions, and refused to answer any of Apu's, instead saying, "Thank you, come again."[1]
Apu was fired from his job by Kwik-E-Mart HQ after Homer Simpson contracted food poisoning from the Kwik-E-Mart's spoiled meat and failing to "blame [it] on a scapegoat or sacrificial lamb." Apu was replaced by actor James Woods who was studying to be a convenience store clerk for a role in an upcoming movie. Apu was rehired a short time later, after he foiled a robbery attempt at the Kwik-E-Mart and saved James Woods' life. Apu was shot during the attempted robbery.[1] Apu has also stated that the parent corporation of his store is "Nordine Defence Dynamics," when he is commenting on the prosecution of Marge for shoplifting.[2] Apu has been suggested as the owner of his own Kwik-E-Mart.
Apu is hailed as a cheese in the realm of Kwik-E-Mart employment for once working a shift for over ninety-six hours. During the shift he experienced a hallucination in which he thought he was a hummingbird and tried to drink nectar out of his brother Sanjay's head.[1]
Apu once installed sixteen gas pumps in the parking lot on the Kwik-E-Mart to compete with a rival store, the Gas'N'Gulp. However, a round of redirected mortar shells from Fort Springfield promptly ruined his hard work. The store itself also appeared to be destroyed: the "K" in the store's name landed on the fort grounds moments later.[3] However, a later episode showed gas pumps at the Kwik-E-Mart.[4]
The Kwik-E-Mart has not been immune to the concept of showmanship as a marketing technique. When Jasper Beardly chose to freeze himself in the store's freezers as a low budget form of preservationist for an indefinite future, Apu transformed his store into the Freak-E-Mart, of which Jasper, marketed as Frostillicus, was the main attraction. When Jasper thawed, thus ending the viability of the project, Apu chose to institute a clothing optional policy, briefly rechristening the store as the Nude-E-Mart.[5]
The Kwik-E-Mart also includes a Utopian garden on its roof; Paul and Linda McCartney often relax there. The garden is accessed through the refrigerator labeled "Non-Alcoholic Beer". When Lisa asks what Apu does when someone wants to purchase some, he replies, "You know, it's never come up." In accordance with Apu's vegetarian philosophy, all hot dogs at the Kwik-E-Mart are actually made of tofu. No customer, Apu claims, has ever noticed any difference, even though given the average Springfielder they would most likely react violently if they were told.[6]
Despite generally being a good-matured and friendly individual, Apu often exhibits a ruthless streak. He has caressed his cigarette machine in gratitude for not dispensing its products after taking a customer's money.[7] His catchphrase after a purchase is always, "Thank you, come again!" Even after dealing with Homer, who was being a difficult customer he states, "Please pay for your purchases and get out and come again!"[8]
After the city of Springfield fined Mr. Burns $3 million for illegally dumping toxic waste, a town meeting was held to discuss how to spend it. Apu suggested spending some of it on hiring more police officers, as he had been shot eight times that year and nearly missed work. Chief Wiggum responded, "Crybaby."[9] Mr. Burns, when planning his Sun Blocker plan shortly after firing Waylon Smithers, also implied that he intended to take down the Kwik-E-Mart as a rival by stamping on a model of it and saying "Take that, Convenience Mart!"
In Ohio, the Kwik-E-Mart is realized as the "Stop-O-Mart".[1] Shelbyville has a store called Speed-E-Mart, an obvious Shelbyville antithesis to the Kwik-E-Mart.[10]
Homer first met the Griffin family at the Kwik-E-Mart when they got stranded in Springfield.[11]
According to Apu, the Kwik-E-Mart company is owned by Nordyne Defense Dynamics, its parent company.
The Kwik-E-Mart is a frequent target for robberies. The most notorious was when Sideshow Bob framed Krusty as revenge for abusing him and Cecil on his show. Bob held Apu and Homer at gunpoint with Homer stepping on Bob's foot causing him to shout and cuss at Homer. Homer hid inside the chip shelf while Bob robbed the store and only came out to tell Chief Wiggum who robbed it.[12]
Non-canon[]
The Simpsons Guy[]
In the Simpsons/Family Guy crossover, the Griffin Family stop here to get some food where Homer offers to buy them Donuts after their car is stolen.
Treehouse of Horror series[]
In the "Treehouse of Horror XIX", in the first segment Untitled Robot Parody the hot dog and Squishee machines transform into robots and begin to fight to. Apu tells them to stop when the nacho machines starts crying.
Trivia[]
- The first time the Kwik-E-Mart is mentioned on the show is in "Bart the General" where Nelson Muntz and the Weasels buy Squishees from, the model of the building in Bart's town plan is spelled 'Quick-E-Mart' due to the experimental nature of Season 1.
- In some episodes, when the Kwik-E-Mart is shown, a dog's howl can be heard similar to the crow's caw at the Springfield Nuclear Power Plant.
- In "Marge in Chains", Apu says that he can't drop the charges against Marge due to store policy and its parent corporation Nordyne Defense Dynamics.
- The Simpsons Winter Wingding 5 reveals that the store does not accept currency that is contaminated with germs.
- The song "Twenty-Four Hours a Day" and the episode "Stark Raving Dad" imply that the store is open all day.
Behind the Laughter[]
In 2007, as an advertisement for The Simpsons Movie, selected 7-Eleven stores in the United States and one store in Canada were temporarily converted into Kwik-E-Mart stores. During the promotion, they sold Buzz Cola, Krusty-O's cereal, Simpsons donuts, Squishee cups, and other Simpsons related merchandise.
Gallery[]
Appearances[]
- Episode – "Bart the General" (mentioned)
- Episode – "The Telltale Head"
- Episode – "Homer's Night Out"
- Episode – "Krusty Gets Busted"
- Episode – "Two Cars in Every Garage and Three Eyes on Every Fish"
- Episode – "Dancin' Homer" (ad)
- Episode – "Homer vs. Lisa and the 8th Commandment"
- Episode – "Principal Charming"
- Episode – "Oh Brother, Where Art Thou?" (mentioned)
- Episode – "Bart's Dog Gets an F"
- Episode – "Three Men and a Comic Book"
- Episode – "Stark Raving Dad"
- Episode – "Homer Defined"
- Episode – "Lisa's Pony"
- Episode – "Bart the Lover"
- Episode – "Separate Vocations"
- Episode – "Dog of Death"
- Episode – "Colonel Homer"
- Episode – "The Otto Show"
- Episode – "Homer the Heretic"
- Episode – "Lisa the Beauty Queen"
- Episode – "Itchy & Scratchy: The Movie"
- Episode – "New Kid on the Block"
- Episode – "Mr. Plow"
- Episode – "Homer's Triple Bypass"
- Episode – "I Love Lisa"
- Episode – "So It's Come to This: A Simpsons Clip Show" (flashback)
- Episode – "Whacking Day"
- Episode – "Marge in Chains"
- Episode – "Krusty Gets Kancelled"
- Episode – "Homer's Barbershop Quartet" (flashback)
- Episode – "Rosebud"
- Episode – "Marge on the Lam"
- Episode – "Boy-Scoutz 'n the Hood"
- Episode – "Homer the Vigilante"
- Episode – "Bart Gets Famous"
- Episode – "Homer and Apu"
- Episode – "Secrets of a Successful Marriage"
- Episode – "Homer Badman"
- Episode – "And Maggie Makes Three"
- Episode – "Homie the Clown"
- Episode – "A Star is Burns"
- Episode – "'Round Springfield"
- Episode – "The Springfield Connection"
- Episode – "Bart Sells His Soul"
- Episode – "Lisa the Vegetarian"
- Episode – "Two Bad Neighbors"
- Episode – "Scenes from the Class Struggle in Springfield"
- Episode – "Bart the Fink"
- Episode – "Lisa the Iconoclast"
- Episode – "Much Apu About Nothing"
- Episode – "Lisa's Date with Density"
- Episode – "Hurricane Neddy"
- Episode – "The Principal and the Pauper"
- Episode – "The Cartridge Family"
- Episode – "Bart Star"
- Episode – "The Two Mrs. Nahasapeemapetilons"
- Episode – "King of the Hill"
- Episode – "Lisa the Simpson"
- Episode – "Girly Edition"
- Episode – "Lard of the Dance"
- Episode – "Bart the Mother"
- Episode – "Treehouse of Horror IX"
- Episode – "I'm with Cupid"
- Episode – "Eight Misbehavin'"
- Episode – "Days of Wine and D'oh'ses"
- Episode – "A Tale of Two Springfields"
- Episode – "The Computer Wore Menace Shoes"
- Episode – "The Old Man and the Key"
- Episode – "Sweets and Sour Marge"
- Episode – "The Sweetest Apu"
- Episode – "Helter Shelter"
- Episode – "The Strong Arms of the Ma"
- Episode – "Simple Simpson"
- Episode – "The Haw-Hawed Couple"
- Episode – "24 Minutes"
- Episode – "You Kent Always Say What You Want"
- – The Simpsons Movie
- Episode – "I Don't Wanna Know Why the Caged Bird Sings"
- Episode – "All About Lisa"
- Episode – "Treehouse of Horror XIX"
- Episode – "The Good, the Sad and the Drugly"
- Episode – "Politically Inept, with Homer Simpson"
- Episode – "Days of Future Future"
- Episode – "Brick Like Me" (Like Brik-E-Mart)
- Episode – "Pay Pal"
- Episode – "The Simpsons Guy"
- Episode – "Sky Police"
- Episode – "The Kids Are All Fight" (Flashback)
- Episode – "Teenage Mutant Milk-caused Hurdles"
- Episode – "Much Apu About Something"
- Episode – "Love Is in the N2-O2-Ar-CO2-Ne-He-CH4"
- Episode – "The Nightmare After Krustmas"
- Episode – "Looking for Mr. Goodbart"
- Episode – "Dogtown"
- Episode – "From Russia Without Love" (name seen)
- Episode – "Clan of the Cave Mom" (mentioned)
- Episode – "Night of the Living Wage"
- Special – "Te Deseo Lo Mejor"
- Book – The Simpsons Guide to Springfield
- Video game – The Simpsons Wrestling
- Video game – The Simpsons Road Rage
- Video game – The Simpsons: Hit & Run
- Video game – The Simpsons Game
- Video game – The Simpsons: Tapped Out
- Video game – LEGO Dimensions
Citations[]
- ↑ 1.0 1.1 1.2 1.3 1.4 "Homer and Apu"
- ↑ 2.0 2.1 "Marge in Chains"
- ↑ "Sweet Seymour Skinner's Baadasssss Song"
- ↑ "Scenes from the Class Struggle in Springfield"
- ↑ "Lisa the Simpson"
- ↑ "Lisa the Vegetarian"
- ↑ "Simpson Tide"
- ↑ "Homer the Heretic"
- ↑ "Marge vs. the Monorail"
- ↑ "Lemon of Troy"
- ↑ "The Simpsons Guy"
- ↑ Krusty Gets Busted