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Revision as of 14:52, 16 January 2017
Not to be confused with the comic, Kwik-E-Bart.
The Kwik-E-Mart is a convenience store in Springfield, managed by Apu Nahasapeemapetilon. It is run mostly by Apu, but occasionally Sanjay helps. In many future predictions, his several kids all have roles in the maintenance of the Kwik-E-Mart.
Profile
The Kwik-E-Mart isn't all that convenient of a store with Apu gouging the customers for all they've got. It sells the standard convenience store fare at extraordinarily high prices, such as milk for $12, "surprisingly expensive penny candy" or Valentine's Day chocolates for $100 and including the always popular tasty frozen soft drink Squishee. Once during a holdup, Apu refused to give Homer change to call the police from a payphone. Instead, due to the store's policy of "no change without purchase", Apu directed Homer to the cheapest item in the store: a 6 oz bag of Chippos potato chips at $5.99 (to which Homer whispered shouts of "$5.99?! Someone should shoot you!").
The Kwik-E-Mart has also been known to sell faulty, dirty and expired merchandise, though legal to sell items that have been damaged or close to expiration, it is illegal to sell it if it has already expired, especially if you don't tell the customer it is as such, like Apu. It is also so notorious for its daily robberies by Snake Jailbird, and it constantly falls victim to shoplifting by Jimbo, Dolph, and Kearney[1][2]
History
The Kwik-E-Mart chain was started somewhere in the Himalayas, where the world's first convenience store still stands on a mountain peak, an ironically inconvenient location. Visiting pilgrims are allowed to ask three questions of the resident all-knowing guru (except safe combinations). Apu's visit was spoiled by Homer's three questions, "Are you really the head of the Kwik-E-Mart?", "Really?" and "You?" The guru answered "yes" to all three of Homer's questions, and refused to answer any of Apu's, instead saying, "Thank you, come again." [1]
Apu was fired from his job by Kwik-E-Mart HQ after Homer Simpson contracted food poisoning from the Kwik-E-Mart's spoiled meat and failing to "blame [it] on a scapegoat or sacrificial lamb." Apu was replaced by actor James Woods who was studying to be a convenience store clerk for a role in an upcoming movie. Apu was rehired a short time later, after he foiled a robbery attempt at the Kwik-E-Mart and saved James Woods' life. Apu was shot during the attempted robbery.[1] Apu has also stated that the parent corporation of his store is "Nordine Defence Dynamics," when he is commenting on the prosecution of Marge for shoplifting.[3] Apu has been suggested as the owner of his own Kwik-E-Mart.
Apu is hailed as a cheese in the realm of Kwik-E-Mart employment for once working a shift for over ninety-six hours. During the shift he experienced a hallucination in which he thought he was a hummingbird and tried to drink nectar out of his brother Sanjay's head.[1]
Apu once installed sixteen gas pumps in the parking lot on the Kwik-E-Mart to compete with a rival store, the Gas'N'Gulp. However, a round of redirected mortar shells from Fort Springfield promptly ruined his hard work. The store itself also appeared to be destroyed: the "K" in the store's name landed on the fort grounds moments later.[4] However, a later episode showed gas pumps at the Kwik-E-Mart.[5]
The Kwik-E-Mart has not been immune to the concept of showmanship as a marketing technique. When Jasper Beardly chose to freeze himself in the store's freezers as a low budget form of cryopreservation for an indefinite future, Apu transformed his store into the Freak-E-Mart, of which Jasper, marketed as Frostillicus, was the main attraction. When Jasper thawed, thus ending the viability of the project, Apu chose to institute a clothing optional policy, briefly rechristening the store as the Nude-E-Mart.[6]
The Kwik-E-Mart also includes a Utopian garden on its roof; Paul and Linda McCartney often relax there. The garden is accessed through the refrigerator labeled "Non-Alcoholic Beer". When Lisa asks what Apu does when somebody wants to purchase some, he replies, "You know, it's never come up." In accordance with Apu's vegetarian philosophy, all hot dogs at the Kwik-E-Mart are actually made of tofu. No customer, Apu claims, has ever noticed any difference. Although given the average Springfielder they would most likely react violently if they were told.[7]
Despite generally being a good-natured and friendly individual, Apu often exhibits a ruthless, capitalist streak. He has caressed his cigarette machine in gratitude for not dispensing its products after taking a customer's money.[8] His catchphrase after a purchase is always, "Thank you, come again!" Even after dealing with Homer, who was being a difficult customer he states, "Please pay for your purchases and get out and come again!"[9]
After the town of Springfield fined Mr. Burns $3 million for illegally dumping toxic waste, a town meeting was held to discuss how to spend it. Apu suggested spending some of it on hiring more police officers, as he had been shot eight times that year and nearly missed work. Chief Wiggum responded, "Crybaby."[10]
In Ohio, the Kwik-E-Mart is known as the "Stop-O-Mart".[1] Shelbyville has a store called Speed-E-Mart, an obvious Shelbyville antithesis to the Kwik-E-Mart.[11]
James Woods worked at the Kwik-E-Mart in one episode when Apu was fired.
Trivia
- In some episodes, when the Kwik-E-Mart is shown, a dog's howl can be heard similar to the crow's caw at the Springfield Nuclear Power Plant.
- In Marge in Chains, Apu says he can't drop the charges against Marge due to store policy and its parent corporation Nordyne Defense Dynamics.
Behind the Laughter
In 2007, as an advertisement for The Simpsons Movie, selected 7-Eleven stores in the United States and one store in Canada were temporarily converted into Kwik-E-Mart stores. During the promotion, they sold Buzz Cola, Krusty-O's cereal, Simpsons donuts, Squishee cups, and other Simpsons related merchandise.
Gallery
Appearances
- Episode – "The Telltale Head"
- Episode – "Homer's Night Out"
- Episode – "Krusty Gets Busted"
- Episode – "Homer vs. Lisa and the 8th Commandment"
- Episode – "Principal Charming"
- Episode – "Three Men and a Comic Book"
- Episode – "Stark Raving Dad"
- Episode – "Lisa's Pony"
- Episode – "Separate Vocations"
- Episode – "Dog of Death"
- Episode – "The Otto Show"
- Episode – "Homer the Heretic"
- Episode – "Whacking Day"
- Episode – "Marge on the Lam"
- Episode – "Boy-Scoutz 'n the Hood"
- Episode – "Homer the Vigilante"
- Episode – "Bart Gets Famous"
- Episode – "Homer and Apu"
- Episode – "Sweet Seymour Skinner's Baadasssss Song"
- Episode – "Homie the Clown"
- Episode – "The Springfield Connection"
- Episode – "Bart Sells His Soul"
- Episode – "Lisa the Vegetarian"
- Episode – "Two Bad Neighbors"
- Episode – "Scenes from the Class Struggle in Springfield"
- Episode – "Bart the Fink"
- Episode – "Lisa the Iconoclast"
- Episode – "Much Apu About Nothing"
- Episode – "Hurricane Neddy"
- Episode – "The Principal and the Pauper"
- Episode – "The Cartridge Family"
- Episode – "Bart Star"
- Episode – "The Two Mrs. Nahasapeemapetilons"
- Episode – "Lisa the Simpson"
- Episode – "Bart the Mother"
- Episode – "Treehouse of Horror IX"
- Episode – "I'm with Cupid"
- Episode – "The Computer Wore Menace Shoes"
- Episode – "The Old Man and the Key"
- Episode – "The Sweetest Apu"
- Episode – "Helter Shelter"
- Episode – "The Strong Arms of the Ma"
- Episode – "The Haw-Hawed Couple"
- Episode – "24 Minutes"
- Episode – "You Kent Always Say What You Want"
- Episode – "I Don't Wanna Know Why the Caged Bird Sings"
- Episode – "All About Lisa"
- Episode – "Treehouse of Horror XIX"
- Episode – "The Good, the Sad and the Drugly"
- Episode – "Politically Inept, with Homer Simpson"
- Episode – "Days of Future Future"
- Episode – "Brick Like Me" (Like Brik-E-Mart)
- Episode – "Pay Pal"
- Episode – "The Simpsons Guy"
- Episode – "Sky Police"
- Episode – "The Kids Are All Fight" (Flashback)
- Episode – "Teenage Mutant Milk-caused Hurdles"
- Episode – "Much Apu About Something"
- Episode – "Love Is in the N2-O2-Ar-CO2-Ne-He-CH4"
- Episode – "The Nightmare After Krustmas"
Video game – The Simpsons Road Rage
Video game – The Simpsons: Hit & Run
Video game – The Simpsons Game
Video game – The Simpsons: Tapped Out
Citations
- ↑ 1.0 1.1 1.2 1.3 1.4 "Homer and Apu"
- ↑ "Marge in Chains"
- ↑ "Marge In Chains"
- ↑ "Sweet Seymour Skinner's Baadasssss Song"
- ↑ "Scenes from the Class Struggle in Springfield"
- ↑ "Lisa the Simpson"
- ↑ "Lisa the Vegetarian"
- ↑ "Simpson Tide"
- ↑ "Homer the Heretic"
- ↑ "Marge vs. the Monorail"
- ↑ "Lemon of Troy"