The Malibu Stacy Executive is the owner of the Malibu Stacy division of the PetroChem Petrochemical Corporation. When Lisa Simpson and Stacy Lovell release the Lisa Lionheart doll, he decides to reinvent Malibu Stacy for the modern days to compete with the doll. This ends up simply taking the form of the doll wearing a new hat, but it is nevertheless successful for the business.