The New Coke inventor is a homeless man who lives under a bridge in Springfield. He once worked for the Coca-Cola company, where he invented the New Coke product. However, the New Coke's unpopularity led him to be fired, and he became unemployed and homeless.
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The title of this article is conjectural. Though the topic is found within The Simpsons universe, a proper name is not available.
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