It represents an inexpensive place where weddings are done in a cookie-cutter manner, mainly the stereotype of quickie Las Vegas weddings. It is used to repeat customers, as couples are given tickets to be punched, whereupon the tenth wedding is done at the expense of the business. One employee includes a local justice of the peace, who marries the couple. There is apparently a gambling house nearby, as the wedding chapel's complimentary gift to Marge and Homer was $10 worth of casino chips.
- Episode – "I Married Marge"
- Episode – "A Milhouse Divided" (flashback)
- Video game – The Simpsons: Tapped Out