Sir Loves-a-Lot is a stuffed bear produced by Costington's for "Love Day," a holiday invented by the corporation to maximize profits. It's name is a pun on Sir Lancelot. The toy features a voice box, from which is states that it is "the bear that loves to love." It is dressed in knight's armor with a heart on the vest, and holds heart-shaped symbols as well as a sword. Marge bought this bear for Homer, who was disappointed not to receive another bear called Lord Huggington instead.