Bart, Milhouse and Martin discover that there is a shopping spree contest and they all decide to participate. The contest's winner gets to take how ever many toys he or she possibly can in under five minutes. After a while, Krusty pulls out the name of the winner and it was Bart. Fat Tony becomes angry at Krusty who promised that his nephew would win. Bart begins to plan how he will spend his five minutes in the store and he is persuaded by Homer and Lisa to get them gifts from the shop. When he later goes to the school bus everyone wants things from the school and even Skinner and Comic Book Guy wants him to get toys to them. The family also get visited by his long-lost cousins from Togonia who want to Bart get gifts for them.
It's time for the contest and all the people that Bart promised gifts to are there to cheer him, just when the competition starts Bart shouts that he does not care about their wishes and they start to chase him through the entire store during the race. They catch up with him, resulting in a crash and those who chased him getting injured. The collision results at Bart becomes dizzy and manages to get over the finish line just before time runs out unwittingly of what he managed to get along. It turns out that he had with him at the exit is several pony dolls, exactly what Lisa wanted. The bullies tell him that they enact revenge on Bart the next day because they did not get their toys. Bart is not happy as Lisa got everything she wanted while Bart got nothing. Marge is happy just because the whole saga has ended.